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SOUL PRIVILEGES
Enhance your SUV ownership experience. Get special attention at our dealerships, exclusive offers from our partners, options to spruce up your SUV with our accessories, and more.
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SERVICE PRIVILEGES
Avail special benefits with your membership at our official dealerships and service centres.
  • Free Pick-up and Drop for any Service Requirement
  • Loaner Car Availability
  • Free Foam Washes
  • SOUL Service Champion
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VALUE ADDED PRIVILEGES
Your membership enlists you for exclusive privileges as a Tata Motors customer.
  • Offers on AMC
  • Offers on Extended Warranty
  • 10% Off on Insurance Renewals
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EXCLUSIVE ACCESS TO EVENTS
The SOUL badge comes with much more than you expect. Get invited to various events and meets with your membership.
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SOUL PARTNER BENEFITS
Enjoy privileges and special offers brought to you in association with our esteemed partners.
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EXCLUSIVE OFFERS ON GENUINE ACCESSORIES
Wear your attitude on your ride with special offers on genuine accessories for your SUV.