How many total drives will be conducted for SOUL members?
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Apart from the drives organised by members themselves, TATA Motors is conducting a total of four (4) iconic drives in 2019-20.
- Iconic International Drive: Mountain Trail, Bhutan – April 2019
- Iconic Himalayan Drive: Mountain Trail, Spiti & Ladakh – July 2019
- Iconic Thar Drive: Desert Trail, Jaisalmer – December 2019
- Iconic Kutch Drive: Desert Trail, Bhuj – February 2020
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Besides the iconic drives, seven (7) weekend retreats are also being conducted under SOUL in 2019-20.
How do I register for the SOUL Drives
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If you are an existing SOUL member, then to register for the Drive
- Please log onto: https://soul.tatamotors.com - fill in the registration details followed by making the payment for the drive.
- You can also contact us by sending a mail at soul@tatamotors.com or call us at 1800-209-8282 between 10AM to 7PM (Mon-Sun).
- After making the payment, please share the transaction details with us for confirmation via email at soul@tatamotors.com
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If you are not a SOUL member, then to register for the Drive
- Please log onto: https://soul.tatamotors.com to sign up as a SOUL member first, then you can fill in the registration details followed by making the payment for the drive.
- You can also contact us by sending a mail at soul@tatamotors.com or call us at 1800-209-8282 between 10AM to 7PM (Mon-Sun).
- After making the payment, please share the transaction details with us for confirmation via email at soul@tatamotors.com
Where can I find the drive details?
The drive details are in the Drive Guide which is available on the SOUL Website (
https://soul.tatamotors.com), in the download section under each drive.
What are the start and end dates?
Please refer the Drive Guide which is available on the SOUL Website (
https://soul.tatamotors.com), in the download section under each drive..
Will there be drives arranged to reach the venue?
If you would like to drive along with other Tata SUV owners from your city, please do let us know and we will try to put you in touch with other SOUL members driving to the start city.
If I am unable to get my own vehicle, will Tata Motors provide a vehicle from their end?
It will vary from drive to drive.
Where is the accommodation booked?
The hotels booked are chosen based on their trip advisor rating. For detailed information on the accommodation, please refer the Drive Guide which is available on the SOUL Website (
https://soul.tatamotors.com), in the download section under each drive..
Can my friends and family come along for the Drive?
This event is for Tata Harrier/Safari/HEXA owners and their friends and family only. Kindly inform us how many members will be joining you on this drive in the RSVP link. If you’re registering with one SUV, a maximum of 4 persons (Adults/ Children) can be a part of the group. Seats are limited and will be provided on first come first served basis.
What are the expenses for the Drive?
The expenses for the drive have several inclusions. For detailed information, please refer to the Drive Guide.
What does my package cost for the Drive, cover?
The package includes the details covered in the Drive Guide. This Drive Guide is available on the website, i.e., soul.tatamotors.com under each drive.
Costs for activities not included in the Drive Guide will have to be borne by you. Eg: room service, alcohol, laundry and incidentals. These charges need to be paid for directly to the resort / other vendors on spot / at the time of check-out.
Any fuel, toll, maintenance, breakdown repair charges and expenses for lunch en-route during the entire trip are to be borne by you.
What should I expect at the event?
There is a lot in store planned for the drive. For detailed information, please refer to the Drive Guide.
What’s the weather like during the drive?
The drive is planned in such a way that there is no inconvenience caused due to the weather. For further information, please refer to Drive Guide
How long would I be driving for each day?
We don’t want participants to get exhausted, so the driving hours are very practical. For detailed information, please refer to the Drive Guide.
What are the roads going to be like?
We don’t want to put participants under pressure of driving on bad roads, however in some parts its likely to experience some. For detailed information, please refer to the Drive Guide.
What do I need for the drive?
We don’t have any particular requirements for the drive, we suggest you to pack according to the weather in the region.
How will I receive confirmation of participation for the Drive?
You will first have to Register / RSVP via the website (
http://soul.tatamotors.com). After you RSVP, we will call you to confirm regarding the details, and to solve any queries you may have regarding payment.
Your participation at the event will be finalized once a payment is made and upon receiving an email confirmation and a phone call from our team with your reservation & confirmation details. You are requested to finalise your travelling plan etc. only post receipt of the confirmation from us.
Do please note again that a successful payment transaction does not confirm your seat on the drive. Please wait for confirmation communication from Team SOUL before proceeding to make any travel or other arrangements.
How can I make the payment for the drive?
Payment can be done by either of the following three ways:
• For online, payment can be done to the below mentioned account for the total amount basis the no. of people coming to the event.
Particulars |
Details |
Account Name |
Cougar Motorsport Pvt Ltd |
Bank Name |
UCO Bank |
Branch Name |
Connaught Place |
Address |
New Asiatic Building, Block H, Connaught Place, New Delhi, Delhi 110001 |
MICR No. (9-digit no.) |
110028004 |
Type of Account |
Current AC |
Account Number |
00090210001400 |
RTGS Code |
UCBA 0000009 |
Please mention your GST details if credit is requested.
• You can make the payment online using the payment gateway on the SOUL website.
• Payment can be done by cheque in the name of Cougar Motorsport Pvt. Ltd. for the total amount basis the no. of people coming for the drive. The cheque needs to be sent to the following address 15 days before the start of the drive, clearly mentioning that it is for the SOUL Iconic Drive.
Cougar Motorsport Pvt. Ltd.
4E, Hansalaya Building, 15 Barakhamba Road,
New Delhi 110001
T: +91 11 43552974
Who can I call or write to, in case of any further queries?
You can call up our info desk on 1800-209-8282 or write to soul@tatamotors.com with any queries you may have.
Alternatively, you can also contact Cougar Motorsport on 8800860430 or write to soul@cougarmotorsport.in.
Look forward to seeing you for the drive!