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SOUL PRIVILEGES
Enhance your SUV ownership experience. Get special attention at our dealerships, exclusive offers from our partners, options to spruce up your SUV with our accessories, and more.
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SERVICE PRIVILEGES
Avail special benefits with your membership at our official dealerships and service centres.
  • Free Pick-up and Drop for any Service Requirement
  • Loaner Car Availability
  • Free Foam Washes
  • SOUL Service Champion
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VALUE ADDED PRIVILEGES
Your membership enlists you for exclusive privileges as a Tata Motors customer.
  • Offers on AMC
  • Offers on Extended Warranty
  • 10% Off on Insurance Renewals
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REFERRAL BENEFITS
To avail your rewards, follow the steps below:
  • Send Referral details to SOUL@tatamotors.com or customerambassador@tatamotors.com or give a missed call on 9099044796
  • Share the referral’s name, number and email ID along with your own SOUL Member ID.
  • Once the retail has been confirmed by our dealer partner an e-Gift Voucher will be issued from customerambassador@tatamotors.com to the Member’s registered email ID

Here are the exciting benefits of the program.

SOUL and Customer Ambassador Program Benefits worth
Voucher for SOUL member whose referral buys Hexa / Safari Storme ₹ 8000
Voucher for SOUL member whose referral buys any other Tata Motors car ₹ 3000
Special discount for SOUL referral who buys Hexa / Safari Storme ₹ 2500
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EXCLUSIVE ACCESS TO EVENTS
The SOUL badge comes with much more than you expect. Get invited to various events and meets with your membership.
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SOUL PARTNER BENEFITS
Enjoy privileges and special offers brought to you in association with our esteemed partners.
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EXCLUSIVE OFFERS ON GENUINE ACCESSORIES
Wear your attitude on your ride with special offers on genuine accessories for your SUV.
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