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Enhance your SUV ownership experience. Get special attention at our dealerships, exclusive offers from our partners, options to spruce up your SUV with our accessories, and more.
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Avail special benefits with your membership at our official dealerships and service centres.
  • Free Pick-up and Drop for any Service Requirement
  • Loaner Car Availability
  • Free Foam Washes
  • SOUL Service Champion
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Your membership enlists you for exclusive offers as a Tata Motors customer.
  • 7% Discount on Tata Motors Genuine Accessories
  • 10% Off on First year Insurance Renewals
  • Offers on AMC
  • Offers on Extended Warranty
*The offer is on the List Price. These privileges cannot be clubbed with any other offer/discount.
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To avail your rewards, follow the steps below:
  • Send Referral details to or or give a missed call on 9099044796
  • Share the referral’s name, number and email ID along with your own SOUL Member ID.
  • Once the retail has been confirmed by our dealer partner an e-Gift Voucher will be issued from to the Member’s registered email ID

Here are the exciting benefits of the program.

SOUL and Customer Ambassador Program Benefits worth
No discount for referral under this scheme -
Refer your friends and family to buy a Tata car and win amazon git voucher ₹ 3000
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SOUL Rewards Program
Participate in various activities & contests, and complete milestones of the SOUL program to earn SOUL points. Redeem these points for exciting gifts like electrical appliances, accessories, lifestyle products, gift vouchers and much more, from the exclusive SOUL rewards catalogue.

Click here to join in the fun and start earning your points!
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