SOUL is TATA Motors’ exclusive community for Sierra, Harrier and Safari owners, built on the pillars of Adventure, Discovery, Camaraderie, and Exploration. It brings liked minded enthusiasts together through curated drives and experiences that go beyond vehicle ownership.
SOUL is exclusively accessible to the owners of Sierra, Harrier and Safari. Only verified owners of these models are eligible to register for the SOUL community program.
Yes. Registration is mandatory and must be completed through the official SOUL website to become a member.
No, SOUL membership is offered free of cost to eligible Sierra, Harrier and Safari owners.
What types of events and drives are available for SOUL members to participate in? Members can participate in a range of curated experiences, including Breakfast Drives, Weekend Drives, and Iconic Drives. In addition, they receive exclusive access to select launches and special engagements organized by TATA Motors Passenger Vehicles Ltd.
All updates related to the SOUL community program are shared through the official Tata Motors Cars WhatsApp handle and published on our official Instagram page, @soul_tatamotors_official.
Currently, we have stopped taking new enrollments for Hexa owners. However, if you have already signed up in the past, you are part of the SOUL community.
